Our Mission
People Who Care (PWC) is an interdhciplainary consultancy specializing in campaign development & management, brand strategy & identity, and cultural productions exclusively for non-profits and grassroots initiatives around the globe. With over 3 years of experience working with campaigns, research projects and organizations throughout Chicago and beyond, we utilize intimate relationships, subversive experimentation and innovative concepts to create initiatives fueled by compassion.
5+
million Dollars Raised
We’ve worked with non-profits and grassroots initiatives around the world to raise over a million dollars for campaign development, cultural productions, community mobilization and more.
375
intersectional freelancers hired
In just four short years, we’ve employed over 250 talented problem-solvers, visual ideologist, and cultural engineers to work on a ride range of projects that prioritize and uplift women, communities of color and LGBTQ+ identified folks.
6+
Years Serving communities
Our ever growing cast of savants have a combination of 15+ years of experience working with intersectional communities that we’ve jammed-packed into our four years of operation.
Our Practice
People Who Care (PWC) is an interdisciplinary consultancy specializing in campaign development & management, brand strategy & identity, and cultural productions exclusively for non-profits and grassroots initiatives around the globe. With over 4 years of experience working with campaigns, research projects and organizations throughout Chicago and beyond, we utilize intimate relationships, subversive experimentation and innovative concepts to create initiatives fueled by compassion.
about us?
We specialize in mobilizing ideas through campaign management and development, brand strategy and cultural productions. Our history of developing successful social marketing initiatives, building effective communication strategies and implementing experimental, productions allows us to add value to the organizations and projects that we represent.
what we do?
We create long lasting relationships between nonprofits and community through subversive and innovative experiments. Our creative approach and strategies are fueled by compassion, diversity, equity and research that provides us with the opportunity to develop thought provoking concepts that break through the noise to reach people.
why choose us?
We dedicate our time, energy and resources to initiatives that prioritize, uplift and impact the experiences of the communities that we share identities with. This commitment is rooted in our three beliefs: (1) we believe in advocating for diverse representation; (2) we believe in finding solutions that create social change and (3) we believe in building with people who care to mobilize ideas.
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October 2018
People Who Care bring something unique to media production, marketing, and event planning: a keen eye for meeting communities where they’re at, giving them what they need, engaging their fantasies, but also challenging them to be better, all designed with love and sincerity.
Dr. Aymar Jean Christian / Northwestern University
Our Services
At our core, PWC exists as a collective of problem solvers that live, work and play outside of the margins. We know that every project is not right for us and we’re okay with that. Our team’s practice is grounded in celebrating intersectionality and advocating for the prioritization of our siblings, lovers and friends’ experiences. To this end, we enjoy challenges that provide us with the opportunity to get our hands dirty or step out of our comfort zone to make things happen.
BRAND AND IDENTITY STRATEGY
Who are you and what are you trying to say? We believe branding is more than a logo! An effective strategy includes naming and trademarks, photography & video, color palettes, graphic themes, messaging. And yes, that also includes logos.
CULTURAL PRODUCTION
Can one produce culture? Our practice is rooted in the simple fact that we are constantly involved in producing culture. While living our everyday lives we use cultural material and imaginary resources in a unique way to serve our purposes and construct a narrative around us. We use cultural productions as an strategy to meet people where they are while delivering essential information, resources and more.
CAMPAIGN DEVELOPMENT & MANAGEMENT
How many creative briefs does it take? It all starts with a simple and measurable goal. We advocate for storytelling at every point of the process. Whatever that story maybe, we’re here to help you figure out the best way to communicate it to the world.
CONTENT PRODUCTION
Are we influencers? Absolutely not. Does our perspective carry influence? That would be a YES! We lean into listening. This helps us to better understand where and how to best communicate your story whether it’s through infographics, social media strategy, video series, podcasts and just about any other form of media — we got you covered!
“
January 2020
People who care was innovative, organized, consistent and thoughtful in their approaches _ always with a focus on diversity, equity and inclusion.
Edward Wagner / AIDS Foundation of Chicago
Our Projects
Since our inception we have had the opportunity to direct, develop and collaborate in a large number of projects for brands, companies and organizations across various industries. We are proud to have clients working locally, nationally and internationally to cultivate a more just and equitable world for the communities that we serve.
experiments
“
December 2019
The team behind PWC exhibited skill and knowledge in every aspect of the project by fusing their commitment to resource sharing, community-building and accessibility. Not only were they able to develop a [web] series that appealed to the needs of the app and our demographics, they were able to seamlessly weave together a compelling narrative that translates very nuanced and complex ideas into everyday topics that impact a universal audience.
Lisa Hightow-Weidman / University of North Carolina - Chapel Hill